There are thousands of great products being built by ambitious businesses every day. New food brands. Beauty products. Fashion labels. Homegrown consumer products. Innovative services. Better alternatives to products people already buy.
Building a great product is hard. Getting people to discover it can be even harder.
Many emerging brands have products people would genuinely love, but they face two simple challenges:
- People do not know they exist.
- And even when they discover them, they do not always know where to buy them.
A brand may be available in a handful of stores, online and through a growing network of retailers, but consumers often have no simple way to connect the product they have just discovered with a place where they can actually get it.
That is the gap Spottr is designed to close.
Introducing Spottr’s Emerging Brands Category
Spottr’s Emerging Brands category is a dedicated space for discovering great brands and products that consumers may not know about yet.
We help emerging brands tell their stories, showcase their products and put them in front of people looking for something new, interesting and worth trying.
But discovery is only the first part.
Once someone discovers a product, Spottr helps them find where they can actually buy it.
How It Works
1. We Tell Your Brand Story
People want to know more than what a product is called. They want to know what makes it different, why it exists and why they should care.
The Emerging Brands category gives selected brands a place to tell that story and introduce their products to people actively discovering something new.
2. We Put Your Products in Front of New Customers
Spottr is built around discovery. People use the platform to discover products, businesses, places and opportunities around them. For an emerging brand, that creates another route to consumers who may never have encountered the brand through traditional advertising or their existing network.
3. We Help People Find Where to Buy
This is where Spottr goes beyond a traditional brand listing. A consumer discovers your product and wants to buy it. Spottr can help them discover participating retail locations where the product is available. And as your distribution grows, your presence on Spottr grows automatically with it.
Why This Matters for Emerging Brands
For a growing brand, awareness and distribution are closely connected. It is great when someone knows your product exists. It is much better when they know where to get it and Spottr brings those two things closer together.
Instead of sending consumers from one platform to another, the journey can happen within one discovery experience: See something interesting. Learn about it. Find it nearby. Go get it.
That is particularly valuable for brands that are still building awareness and expanding their retail presence.
More Than a Static Directory
Spottr is not designed to be another static list of Nigerian brands.
A static directory might tell someone that a brand exists. Spottr is built to help people discover the brand and find the product.
As brands expand into new locations, their retail presence can become part of how consumers discover them. That makes the Emerging Brands category useful not only for consumers looking for new products, but also for brands building awareness and distribution.
Who Is the Emerging Brands Category For?
The category is designed for brands that are still building their market. That could include emerging:
- Food and beverage brands
- Beauty and personal care brands
- Fashion and lifestyle brands
- Home and household brands
- Consumer products
- Local and alternative products
- New product lines from growing businesses
Being an emerging brand does not necessarily mean being small. It means you are still growing your awareness, customer base, distribution or market presence. And that is exactly the stage where better discovery can make a difference.
Why Spottr?
Every platform can publish a brand story and many can show people where to buy products. But this is what Spottr can do that all of them COMBINED cannot.
Spottr gives consumers a reason to take action!
Spottr is not just built to tell people about your brand. It is built to give people reasons to discover it, interact with it, talk about it, seek it out and choose it.
Here’s how we take from story telling to FAVORITE BRAND!: DOWNLOAD BROCHURE
01 — TELL YOUR STORY.
The all new Spottr Emerging Brands category that gives consumers a place to discover brands they may not know yet, and understand the stories, products, and ideas behind them.
We find brands worth knowing and tell people why they should.
02 — SHOW THEM WHERE TO BUY.
Whether someone discovers your brand through our Emerging Brands feature, social media, word of mouth or anywhere else, Spottr helps them find the stores and outlets where they can buy it, with the click of a button and as new retailers join your Spottr network, your availability updates automatically.
03 — TURN LOCATIONS INTO GAMES.
Turn retail locations and physical spaces into opportunities for interaction. Once people know where your products are, turn those real world locations into experiences.
Create check ins, challenges, missions and rewards that give consumers a reason to visit participating stores and engage with your brand.
04 — SEND THEM ON A TREASURE HUNT.
Turn your product into something people actively search for, discover and share. Create hunts that send people across the city on a trail of clues, QR codes, checkpoints and missions via participating locations. Real world brand experiences turn customers into fans.
05 — LET PEOPLE CHOOSE YOU.
Stop guessing what people think. Ask them. Spottr Tasks let you put products, ideas and decisions in front of real consumers, collect their opinions and turn participation into useful insight.
06 — BUILD A COMMUNITY AROUND YOUR BRAND
Give people something to rally around. Adopt a team in Spottr’s Two Rooms, create challenges, missions and rewards that turn your audience into a community with a reason to keep showing up.
FROM UNKNOWN TO UNMISSABLE
That is the difference. Spottr does not just give emerging brands a place to be seen. It gives them a place to become something people know, talk about, look for and want.
- A brand people discover.
- A product people crave.
- A community people want to belong to.
- A name people remember.
That is what we believe discovery should do.
Get Your Brand Discovered
We are being intentional about the brands we bring into the Emerging Brands category. We are looking for products and businesses that consumers would genuinely enjoy discovering.
If you are building an emerging brand and believe your products deserve to reach more people, we would love to hear your story.
If selected, your brand will be inducted into Spottr’s Emerging Brands category and introduced to a new audience of people looking for something new and exciting.
Great brands deserve to be discovered and we’d love to tell your brand story.
Ready to become unmissable? Contact us
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